Naming & Messaging · 2023
A publisher with a point of view
Atlas Books
Distinctive
Voice
Strong
Bookseller support
1
Manifesto
Overview
Messaging and voice for an independent publisher launching a bold new imprint.
The challenge
The publisher had a distinctive editorial vision but a generic voice that made the new imprint sound like everyone else in the category.
Our approach
We defined a sharp tone of voice, wrote the imprint's manifesto and messaging, and built the copy foundations so every title announcement sounded unmistakably theirs.
The outcome
The imprint launched with a voice critics noticed, booksellers championed the list, and the manifesto became a reference the whole editorial team writes to.
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