Services
Four disciplines, three ways to work with us. Strategy first, clear scope, clear pricing.
How we think about the work
We don't do everything a big agency does. We do four things properly, always in the same order, and we say no to the rest.
Most studios grow by adding services and speeding up. We've grown by slowing down at the start. Every engagement begins with strategy, because a name, a mark, and a voice built on a clear idea reinforce one another — and the same work built on a vague brief pulls in three directions. When strategy, identity, naming, and rollout come from one small team in one clear sequence, they don't just coexist. They compound into something that feels inevitable.
The way we price reflects the way we work. No vague day rates and no surprise invoices. Once we understand the problem, you get a written proposal with a fixed scope and a fixed number, and if the work changes we talk about it before anything moves. The figures below are starting points, not quotes; the real number comes once we know exactly what the brand needs to do.
Disciplines
Most projects combine all of these. We'll recommend the right depth after our first workshop.
The foundation everything else answers to.
Before a single design decision, we get clear on what the brand is for. Positioning, purpose, audience, and the difference that genuinely matters — written down so plainly that everyone from the founder to a new hire can repeat it. This is the work that makes every later choice easy.
A visual world, not a single logo.
We design the logotype, mark, type, colour, and imagery as one flexible system — so the brand holds together across a business card, an app, a storefront, and everything you haven't built yet. Consistency is not a constraint here; it is what makes a brand recognizable.
The right words, in your own voice.
A name that sticks and a voice that sounds unmistakably like you. We develop and pressure-test names, define the tone, and write the core messaging so your whole company can say the same thing without sounding scripted.
A brand your team can actually run.
The best identity is useless if nobody can use it. We build clear guidelines, ready-to-use templates, and provide hands-on support through launch — so the brand survives contact with the real world and still feels coherent a year later.
Engagements
Pricing is indicative — every scope is quoted precisely once we understand the work.
| Engagement | Refresh | Full brand | Partnership |
|---|---|---|---|
| Starting price | from $18k | from $55k | Retainer |
| Best for | Sharpening a brand that's mostly working | A complete strategy and identity build | Ongoing brand stewardship over time |
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Process
Every engagement follows the same four movements, always in the same order. There are no big reveals and no surprises — just steady, visible progress you're part of throughout.
A working session on the company, the audience, and the difference that actually matters. We ask far more than we tell, because the strategy is only as good as the listening behind it.
We write the brand strategy together — positioning, purpose, and principles on a single page. This becomes the reference every name, mark, and word answers to from here on.
Focused rounds of naming and identity with regular reviews. You see the thinking as it develops, not a polished surprise at the end. The system takes shape in the open, with you in the room.
We hand over the identity, the guidelines, and the templates — then support the rollout so the brand survives contact with the real world and still feels coherent long after launch.
Questions
A complete strategy and identity build usually runs eight to twelve weeks. A focused refresh is three to four. Retainer partnerships are ongoing and scoped as we go. Whatever the shape, we'll give you a realistic timeline in the proposal rather than an optimistic one.
Send us the shape of your project and we'll come back with a proposal.