Identity Design · 2024
Heritage, made current
Northgate Market
100%
Regulars kept
+35%
New shoppers
#1 mo
Online launch
Overview
A respectful identity refresh for a century-old grocery market modernizing without losing its soul.
The challenge
Northgate had a loyal following and a dated look. A full rebrand risked alienating regulars, while doing nothing risked fading away.
Our approach
We evolved rather than replaced — keeping the elements customers loved, sharpening the typography and system, and adding the flexibility the market needed for a new online store.
The outcome
The refreshed brand kept its regulars and drew a younger crowd. The new system carried cleanly into the online store, which opened to its strongest month yet.
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